2019 US ERT 4th Ed Commissioning

Ciprus Limited, LLC
121 Saybrook Road-Suite 301
PO Box 932
Essex, CT  06426-0932

CONTACT: JOHN CIPRUS

Mobile:           (860) 575-9040
Office:             (860) 767-7685
E-mail:            john.ciprus@ciprus.com

September 12, 2018 Essex, CT Ciprus Limited LLC is pleased to announce the commissioning of the 4th Edition of The Builder Decision Analysis of Exterior Residential Trim - A Multi- Sponsored Study of United States Market. The planned research will represent over 6 months of exhaustive research, including in 480 in-depth telephone interviews with small, medium large and mega builders across the United States. The planned report will be published in PDF format consisting of approximately 938 pages of detailed graphical presentation of the findings, insights as well as supporting analysis in matrix format. 

The research provides a thorough review of the decision making process for all leading types and brands of man-made trim and primed branded wood trim installed in starter, move-up and luxury homes. Regional trim usage will be documented in the Northeast, South, Midcentral and Western geographical areas.

The study presents detailed trim brand and type preferences of small, medium, large and very large builders by housing type - starter, move-up and luxury by builder size and region. Important questions include where builders look for information about man-made and wood trim, what is their usage history by type and brand of trim and with what types of cladding do they install each type of trim. Additional questions will include whether multiple types and brands of trim are used on individual homes and whether brands have been used continuously. The geographic differences in usage will be documented as well.

Additional questions will include what factors are important to builders in selecting a brand of trim, where builders buy their trim and why they prefer this source. Specific questions will include "Do builders purchase their trim as part of the siding package, roofing package or as an individual component" as well as "What would it take for a builder to switch brands of trim?"

Ciprus Limited, LLC is a full service boutique  market research and consulting firm specializing in assisting clients in the building, design and construction products and services area. Clients are typically Fortune 500 manufacturers based in North America, with about one-fifth of the firm's clients coming from overseas including Japan, Korea, UK, Germany, Ireland, The Netherlands, France and Spain.

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