Exterior Residential Trim 06

flooring, tools, upholstery, light gage steel, construction marketing research

News Release

Ciprus Limited Announces the Completion of the First Edition of the Builder Decision Analysis for Residential Trim Products

July 31, 2006 – Ciprus Limited LLC is pleased to announce the completion of our first edition of The Builder Decision Analysis of Exterior Residential Trim - A Multi-Sponsored Study of United States Market. The report represents over 12 months of exhaustive research, including in excess of 440 in-depth telephone interviews with small, medium large and mega builders across the United States. The report is presented in one bound volume consisting of over 530 pages of detailed analysis in matrix format.

The study presents the average lineal feet and width of trim and fascia by housing type - starter, move-up and luxury, by builder size and region. Important questions including where builders look for information about synthetic and wood trim, what is their usage history by type and brand of trim and with what types of cladding do they install each type of trim.

Additional data presented includes whether multiple types and brands of trim are used on individual homes and whether brands have been used continuously. The geographic differences in usage are documented as well.

Factors important to builders in selecting a brand of trim, where builders buy their trim and why they prefer this source are detailed by type of trim, by brand and by other parameters. Whether builders purchase their trim as part of the siding package, roofing package or as an individual component is also included as well as what would it take for a builder to switch brands of trim.

The research provides a thorough review of the decision making process for all leading types and brands of synthetic and wood trim installed in starter, move-up and luxury homes. Regional differences are also documented in the Northeast, South, Midcentral and Western geographical areas.

A copy of the completed study prospectus and pricing information may be ordered by direct request from the company (860) 767-7685 or by e-mail at triminfo@ciprus.com.

Ciprus Limited, LLC is a full service market research and consulting
firm specializing in assisting clients in the building, design and construction products and services area. Clients are typically Fortune 500 manufacturers based in North America, with about one-fifth of the firm's clients coming from overseas including Japan, Korea, Great Britain, Germany, Ireland, The Netherlands, France and Spain.

Ciprus LLC - marketing research and consulting assignments; siding market research, tool marketing research, flooring research, upholstery market research, construction marketing research.

Ciprus Limited, LLC
121 Saybrook Road - Suite 301
P.O. Box 932
Essex, CT 06426-0932

E-mail: info@ciprus.com
Phone: 860-767-7685
Fax: 860-767-2941

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