
Market Opportunities for Conductive Plastics
A global material and chemical industrial leader was interested in identifying potential market opportunities for conductive plastics in the automotive, aerospace, and government market sectors.
To accomplish the research goals, the Ciprus team met with producers of infotainment systems, ECU modules, power inverters, starters, and alternators.
Target companies were identified along with key personnel within the companies. Ciprus set up meetings with the teams and presented the potential products and attributes to the teams.
The potential product opportunities were evaluated on a series of technical product attributes and capabilities. The effort lead to a high degree of interest in the potential product which further lead to several commercial opportunities.
Overall, the engagement resulted in a high degree of success along with a number of business opportunites.